ABOUT ILES FORMULA
UNE HISTOIRE, UNE MARQUE, DES ÉMOTIONS.
"I have always been attracted by lustrous repaired hair, it's just part of the DNA of my approach to hairdressing."
Iles Formula is simply an extension of this and my need to find the perfect instant bespoke antidote against tortured celebrity hair for red carpets and global A-list campaigns.
High-performance haircare that delivers instantly soft, sumptuous, nurtured hair.
These formulas really do transform hair from the very first use. The phenomenal reviews are testimony to our benchmark performance of delivering soft, sumptuous, nurtured hair from the very first use. Its also testimony to Wendy’s 4 decades at the top of her game in hair.